Understanding and Influencing Customer Behaviour Using Customer Data
Understanding customer behaviour is a critical yet complex task. But with the right set of approach and perspective, any brand can leverage customer behaviour...
One Year of GDPR: Privacy Laws, Data Breaches, and the Impact...
On 25 May 2018, the European Union passed the General Data Protection Regulation (GDPR). One year on, and privacy laws and data across the...
Content Marketing – The Middle Eastern Story
Content Marketing is all about personalising your message to your market. Have marketers in the Middle East mastered this skill?
Content is now at...
Omnichannel Programmatic is The Way Ahead in 2019
When it comes to purpose-driven brands, nothing beats good advertising that not only engages but leaves a lasting impact.
One of the most recent...
Personalised ABM in the Middle East – Opportunities and Challenges
Account-based Marketing (ABM) is increasingly becoming a popular business strategy in the Middle East. So what are the challenges and opportunities?
Marketing is everywhere! Reading...
How Does CRM Differ From Marketing Automation?
CRM and Marketing Automation may seem the same, but actually, they serve two distinctly different purposes.
Confused between CRM and Marketing Automation? You are not...
IoT in the Middle East: Embracing the Technology
Marketers in the Middle East are embracing IoT to drive more customers and engage the right audience.
Businesses with agile ecosystems that have well-equipped...
Is MENA Ready for 5G and Mobile Advertising?
Mobile advertising content is continually evolving, accelerating its consumption. Will 5G further add to the growing popularity of mobile marketing? Let’s find out.
5G...
How is Conversational AI Powering Marketing and Sales
Artificial Intelligence has brought revolutionary changes in the marketing and technology space. With integrated software in the form of chatbots and extensive marketing tools...
On Cloud Nine: The Middle East’s Growing Affinity for Cloud-based Infrastructures
Ambitious government plans are ensuring that the region becomes one of the fastest-growing cloud-based markets.
“We are betting on the cloud. We’re betting big on...
