TheMathCompany launched its advanced and nuanced CPG application suite on Co.dx, a proprietary AI/ML platform that builds and deploys multiple applications in client ecosystems. Designed to navigate through shifting retail structures, evolving consumer behavior, and other challenges prevalent within the CPG sector, Co.dx’s CPG-specific AI faculties enable the applications to be plug-and-play. As part of Phase 1, TheMathCompany is launching Co.dx’s CPG application suites to help companies boost revenue across their commercial value chains while providing holistic and granular views into category performance.
Co.dx’s ready-to-deploy suite of applications aims to enable CPG businesses to achieve double-digit growth and maximise ROI using cutting-edge technology. It does so by helping resolve persistent challenges faced by CPG firms, including the harmonisation of data sources, business process agility improvements, and integrations of applications into existing ecosystems.
Also Read: MENA’s Startup Ecosystem: Heating Up, Gaining Ground
Drawing from their vast experience in solving real-world business challenges for Fortune 500 organisations, TheMathCompany’s experts have designed and curated these application suites to enable collaborative growth planning, while ensuring optimisation across primary levels of revenue management, including assortment, distribution, pricing, promotions, and maximisation of return on marketing spend.
“Co.dx is abstracted from tackling industry-wide challenges to reduce time to value, and the CPG application suite focuses on standardising processes and helping resolve key problems within the CPG industry, such as providing stakeholders with a holistic view into category performance. With our proprietary contextualised AI algorithms designed to drive action, we help augment decisions and enable our clients to stay ahead of the competition. With newer opportunities, we expect to expand and build a range of application suites on Co.dx for other functional and industry verticals, ensuring rapid impact for enterprises,” says Anuj Krishna, Co-Founder & Head of Assets at TheMathCompany.
Co.dx’s applications can be customized to match business nuances for seamless integration, and also allows executives to formulate short-term tactical plans and long-term strategic goals through actionable insights. Powered by pre-built AI widgets, Co.dx enables businesses to reduce time to value by over 50 per cent and accelerate data-to-decisions cycle, at scale.
