Coldplay is also using SAP Analytics Cloud to gain insights into the carbon footprint caused by fans who travel based on data captured in the app, which will help the band track how the tour is offsetting calculated carbon emissions.
The collaboration is working towards the release of the Coldplay Music Of The Spheres World Tour app. It combines interactive, immersive experiences along with features to help fans make environmentally-friendly decisions when it comes to travel. Once users download the app, they’ll begin their journey and explore different sections that all have unique ways to become part of the Coldplay universe throughout the tour.
Fans can start with sustainability in the travel section of the app. Here, they can visualise and better understand how their method of travel contributes to their carbon footprint. By selecting from seven different modes of transportation — car, taxi, train, public transportation, bicycle, on foot, or flight — fans can really see their impact. And to promote more sustainable travel options, the app provides rewards via merchandise discount codes to Coldplay’s online shop for concert goers who commit to low-carbon transportation options.
Here’s what else is in the app:
- Tour: Check out dates and locations, find tickets, and even share your favorite shows on your personal social media accounts.
- Planet: Immerse yourself in interactive sustainability-themed games while learning more about Coldplay’s efforts and the band’s tour partners.
- Universe: Create your own Coldplay-themed content using augmented reality. Create videos, take pictures, and even dance with aliens, then share your creations across social media. While you’re here, access exclusive videos, pictures, live concert audio streams, and get updates from the band.
SAP tapped two solutions: SAP Business Technology Platform and SAP Cloud for Sustainable Enterprises. Coldplay is also using SAP Analytics Cloud to gain insights into the carbon footprint caused by fans who travel based on data captured in the app, which will help the band track how the tour is offsetting calculated carbon emissions.
“For the past few years, we’ve been figuring out how to put sustainability at the heart of our tour and the app plays a big role in bringing that vision and commitment to life. We’re really proud of the collaboration with our partner SAP, who has created an impactful, engaging app that helps our fans choose more sustainable ways to travel to our shows,” said Coldplay.
The challenges that Coldplay faces with managing carbon emissions from audience travel to shows is not unique to the music industry. Businesses everywhere are struggling with managing carbon emissions that are not a part of their company’s operations or under their direct control — otherwise known as Scope 3 emissions. SAP helps businesses across the world become intelligent sustainable enterprises by providing digital solutions and capabilities to holistically manage sustainability performance across all touch points of their business.
