Astra tech aims to bring selected consumer tech, products, and services in an ultra-platform that strips away complexity
Astra Tech seeks to raise $500 million to launch a super app on an ultra-platform for the MENA region. Led by Abdallah Abu Sheikh, a serial entrepreneur, and pioneer in the Middle East and Africa’s (MEA) tech start-up ecosystem, the platform, aims to bring selected consumer tech, products, and services in an ultra-platform that strips away complexity and focuses on providing a seamless, intuitive, and human experience while supporting the commercial ambitions of suppliers and partners.
The company’s vision is to simplify how people communicate, shop, pay, and transact. To this end, the platform from the Arab region will allow businesses and vendors worldwide to effortlessly connect with customers across a variety of essential everyday services and products, enriching users’ lives with speed and simplicity.
“The super app space is ripe for transformation, and Astra Tech is here to disrupt and innovate. In an effort to overcome profitability challenges and poor unit economics, we’ve seen how platforms have jumped from one business line to the next to force users to complete more transactions with them. The result is an overabundance of complex and sluggish digital platforms that aren’t fit for purpose. Our goal is not to reinvent the wheel but to repurpose familiar platforms to create what we call an ‘ultra platform’. That being, an unmatched interconnected ecosystem for digital commerce and communication revolutionises how people live and significantly reduces the time to complete everyday tasks. We want users to accomplish much more on a single platform without needing additional apps or a subpar user experience,” said Abdallah Abu Sheikh, Co-Founder & CEO, Astra Tech.
