How Data in Motion is Gearing Up in Sports


Almost everything we do in today’s fast-paced world involves data. So, it should come as no surprise that Formula 1 runs not just on fast cars and fast drivers but also on fast data.

The first two elements are more evident to the casual sports fan. But in the background, volumes of data are being gathered and analysed in real-time, allowing teams to make split-second decisions that often determine the race’s outcome.

As with Formula 1, this data in motion often can’t be seen in business. But it’s all around us, speeding up and improving our daily experiences, helping businesses become leaders, just as it pushes F1 teams to greater heights.

A new approach

For years, like in any other industry, F1 teams have been able to collect and analyse data during the race. They’d use the insights they learned to make changes for next time. With data in motion, the teams can access accurate, real-time data while the race is going on, making vital decisions when it can make a difference.

As the F1 cars speed around the circuit, data is racing in real-time. It moves through the network and is transferred from the cars and drivers to the teams at lightning-quick speed. Their teams use the information gleaned from this to analyse performance, identify what’s happening and tweak their tactics or engineering choices during the race. Without data in motion, teams couldn’t analyse, in real-time, things like tyre pressure and wear, driver and engine health, and lap times.

And the same goes for businesses. Finding out you’ve had a cyberattack is no good months after the event. And people don’t want to wait for hours while an online transaction is completed. Data is most useful when it can be reacted to as it happens.

Far-reaching impacts

No business or sports team wants to fall behind the pack. So, it’s little wonder that so many are harnessing the power of data in motion to enable them to approach data storage and processing differently. Companies can’t rely on old data and siloed information if they are to deliver the streamlined and integrated services that are expected today.

Data in motion provides a whole new approach to storing and managing data. The traditional method stores data statically, ready to be accessed when required. But with data in motion, information is constantly and immediately accessible in real-time. It’s always integrated, ready, accurate, and up to date.

Data in motion tech enables you to pull together data from independent sources and systems as a coherent whole. This facilitates a far more integrated, quicker, and superior approach to data processing – vital for today’s businesses servicing modern requirements.

Benefitting the 2022 Qatar World Cup

It’s certainly not just business and motor racing industries that have quickly adopted data in motion technology. Players in sports like rugby and football often now wear GPS trackers that monitor them while they play. The data is constantly available to their coaches during a match, enabling them to monitor fitness levels and make better decisions about tactics and replacements while on the pitch.

We’ll also see the benefits of data in motion tech in action at the World Cup later in the year. You won’t know it’s there, but supporters will certainly feel the effects. We’ll see a huge influx of visitors to Qatar, ready to enjoy food and beverage, leisure time, accommodation, and watching football as the tournament plays out. And all this needs complex management. This clever tech will greatly ensure everything runs smoothly – from crowd control, security, and transport to hospitality and ticketing. And it’ll all happen in real-time, as the tournament is ongoing.

Without data in motion, the whole event would be far harder to manage and, likely, it wouldn’t run as smoothly and the customer experience would be poorer. Just like in sport and business, there’s often no second chance to work on getting things right. People want a smooth, fast, integrated experience – and they want it now.

Coming out on top

F1 and football teams competing at the Qatar World Cup in November utilise data in motion tech to improve their performance and attempt to beat their rivals. Those split-second decisions they make during the match have a marked impact on the outcome. And the organisers of the World Cup and many businesses which will serve visitors and attendees of the event will use it to provide a better experience for everyone.

As these mega-events demonstrate the incredible value of data in motion, businesses should recognise it as a must-have if they want to come out ahead of their competition.

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