A new user-centric privacy preference centre launches on data privacy day to deliver transparency, trust, and choice.
BigID, the leading data intelligence platform for privacy, security, and governance, introduced BigID.me, a privacy on-demand solution that makes it easy for marketers and privacy professionals to manage data rights and preferences across their current tech stack.
According to Gartner, “Organisations have underserved the privacy user experience (UX). Many are missing proper transparency, consent and preference management, and automation of subject rights request (SRR) responses, resulting in an abundance of complaints.”
A one stop shop like BigID.me is essential for non-IT folks to manage data privacy and preferences requests
“Data privacy, especially at the pace that regulations evolve – can be complex, messy, and difficult for organisations to address,” said Heather Federman, Chief Privacy Officer at BigID. “A one stop shop like BigID.me is essential for non-IT folks to manage data privacy requests, and also puts the consumer first, which is ultimately at the heart of creating a data exchange based on trust.”
Fostering an environment of trust and transparency, BigID.me enables customers to:
- Easily connect to their tech stack: including hubspot, salesforce marketing cloud, marketo, mailchimp, and more
- Customise customer and employee privacy portals
- Centralise preference and consent management
- Track and manage data requests
