Domty will use cloud integration and software solutions to develop interactions with its 55,000 Egyptian retailer partners
Domty has enlisted the support of global technology company SAP to embark on a digital transformation journey that will see it benefit from full cloud integration and software solutions that enhance its interactions with the 55,000 Egyptian retailers stocking its products.
The cheese giant has implemented RISE with SAP and SAP’s enterprise resource planning (ERP) solutions to accelerate its journey to an Intelligent Enterprise while minimising cyber-risks and streamlining its operations. In addition, to better serve its retailers, Domty has embraced an automation roadmap, including an integrated solution offered by Spirit, an SAP gold partner. Spirit’s Smart Sales is a van sales solution, meaning products can be delivered directly to retailers. Thanks to the full integrated package, Domty can leverage the advantages of cloud computing while also benefiting from improved visibility and control over all operations and activities.
“Alongside our focus on quality ingredients, taste and value for money, we believe our success is driven by innovation. We are constantly looking for innovative ways to satisfy our retailers’ needs and ultimately serve consumers better. With RISE with SAP and the SAP and Spirit integrated solutions, we have streamlined our operations and have greater visibility in every area, allowing for precise decision-making. The solutions also enable us to react swiftly to changes in the marketplace and to be able to expand our reach locally and abroad,” said Mohamed El Damaty, CEO, Domty.
Mohammed Samy, Managing Director, SAP Egypt, said, “Implementing RISE with SAP enables Domty to align with Egypt Vision 2030 while leveraging the latest cloud-based solutions at an accelerated pace. Through implementing our ERP solutions and integrating Spirit’s Smart Sales, Domty has enhanced its monitoring and control of all its activities. This ensures that its operations are scalable when needed and flexible enough for continuous enhancements to be made.”
RISE with SAP is a step-by-step holistic offering that supports companies’ digital transformation and is tailored for each company’s complexity and starting point. The aim is to go beyond a technical migration to the cloud and enable companies to truly transform their business, realising a faster time-to-market for new capabilities and applications and allowing for ongoing transformation.
