The telecom company aims to strengthen its blockchain legacy in the Middle East by unlocking maximum metaverse potential
UAE telecom services provider e& has announced the launch of its first set of non-fungible tokens (NFTs). The first batch of NFTs will be supplied on a limited basis, and the group will provide further updates as their plans for the NFTs progress.
“The digital transformation that we are experiencing on all fronts will accelerate our quest to innovate. The metaverse is opening up several avenues for us to investigate the digital realm in ways that were unimaginable just a few years ago. At this defining moment in our journey, we are proud to leverage our legacy in blockchain-enabled tech to launch pioneering NFTs that allow us and our customers to explore the limitless potential that the metaverse holds,” said Hatem Dowidar, group CEO, e&.
“The NFTs designs were sourced in the UAE, where we are keen to support the local development of new products, technologies and solutions. This is a unique opportunity to celebrate how far we’ve come as a company and to continue exploring what’s next on the horizon. We live in the renaissance of connectivity where we must capitalise on every opportunity that strengthens our continued leadership as the champion digital telco in a hyper-connected world,” added Dowidar.
The network that supports NFTs must provide lightning-fast connection to allow bidding down to the millisecond and sophisticated security mechanisms for multimillion-dollar assets, and constant, dependable access regardless of data size.