AgTech startup Fieldin has completed a $30 million Series B funding round, led by Fortissimo Capital, with the participation of Zeev Ventures, ICON Accelerator, Luxembourg-based Maor Investments, and Akkadian ventures. The close of Series B brings Fieldin’s total fundraising to $55 million.
Fieldin’s agricultural operating system (AgOS) empowers commercial farmers to adapt to a rapidly changing environment, using real-time data and performance management tools to digitize the operations of an industry that has been slow to embrace the technological revolution. The AgOS leverages machine learning and AI to provide custom recommendations for the management of key work processes, supporting crop health and yields, improving sustainability, and boosting overall efficiency and profits.
The Fieldin platform evaluates and manages the entire growing cycle from planning to execution, including equipment, workers, materials, and more. Sensors are installed on tractors, machines, and farm implements (such as sprayers, harvesters, and mowers), turning all operational equipment into “smart” machines. Data from operators and the field are transmitted in real time to the Fieldin platform for analysis. Aggregated data and dashboards create visibility and insight for key farm decision-makers, strengthening accountability, precision, practices, and results.
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The company’s major clients include Olam, one of the leading almond growers in the world. It uses the platform to reinforce its sustainability programs and maximise productivity. Fieldin delivers an estimated 25 per cent improvement in farm productivity across its client portfolio.
Fieldin was founded in 2013 by Boaz Bachar (CEO) and Iftach Birger (COO), both of whom have a family background in agriculture. The company has operations in San Jose and Fresno, California, an R&D center in Yoqneam, Israel, and an office in Mildura, Australia.
Boaz Bachar, co-founder, and CEO of Fieldin notes: “Fieldin is reinventing agricultural management methods and digitising operations from beginning to end. Our technology provides the entire ecosystem of farm stakeholders with customised tools to manage against operating constraints in real time. This is a game-changer for commercial farmers who want to thrive amid the complexities of the coming agricultural era.”
Bachar adds: “We are starting to see the development of autonomous farm equipment — it’s an exciting milestone for the industry. Our AgOS easily interfaces with digital equipment and can both manage and disseminate the data produced by the coming wave of autonomous farm technologies.”
Yoav Hineman, partner at Fortissimo Capital, added: “The unprecedented challenges faced by commercial farming can be tackled not only by regulation but also through innovative companies that can move quickly to scale superior technologies. Fieldin is exactly that kind of company, and we chose to invest in order to help it spearhead the autonomous farming revolution.”
