Hoot Launches AI Integration on its Myopia Management Marketing Automation Platform


Hoot introduces new AI-generated content, video, and clinical support to empower eye care professionals (ECPs) to practise myopia management nationwide.

Hoot Health, Inc., the next-generation healthcare CRM and marketing automation solution, announced the integration of Artificial Intelligence (AI) into its Hoot Myopia Care marketing automation platform for ECPs.

The utilisation of AI presents immense potential to synthesise relevant data in real time, aiding doctors in providing effective patient care. Hoot is pleased to take the first step towards harnessing this potential with AI-generated content, which includes educational videos and clinical briefs that complement ECPs’ expertise in myopia management.

Bob Miglani, CEO of Hoot, expressed his enthusiasm for this development, stating, “We believe AI can play a crucial role in delivering personalised and meaningful information to doctors, enabling them to better serve their patients. With the introduction of AI-generated content, ECPs will have access to highly personalised videos and clinical briefs, further enhancing their ability to educate parents about myopia management.”

Hoot’s AI program will be implemented in phases, providing ECPs with video content and clinical support. This includes summaries of the latest clinical research, behavioural coaching learning series, and personalised practice videos to share with parents for Myopia Management.

Miglani further emphasised the goal of democratising technology to enhance the doctor-patient relationship. “We strive to make advanced technology accessible, empowering ECPs to improve the quality of care and strengthen their connection with patients.”

As a leader in marketing automation for speciality practices, Hoot’s AI program will continue to expand, offering additional content and clinical decision support in myopia management and dry eye disease—a new category Hoot recently entered.