Acquisition Provides Additional Artificial Intelligence for Contextual Classification and Targeting
Integral Ad Science announced that it has acquired Context, a Paris-based digital content classification company. Context’s artificial intelligence (AI) driven technology provides image and video classification across various digital media, including social media platforms and connected TV (CTV).
The acquisition builds on IAS’s current, market-leading media classification and contextual targeting capabilities. The integration of Context’s technology will enable IAS’s marketing partners to identify suitable content beyond standard frameworks and contextually target with granularity.
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“Marketers require sophisticated contextual targeting and avoidance solutions that offer precision and flexibility, especially as the industry moves to a cookie-less world. Context acquisition builds on our existing capabilities and accelerates our product roadmap, particularly in video classification for social media and CTV applications. It also furthers our vision of offering tailored solutions to our customers. I would like to welcome Jack Habra, CEO, along with Context’s impressive team to IAS,” said Lisa Utzschneider, CEO, IAS.
Context’s technology will be integrated into IAS’s Context Control suite of suitability and contextual targeting solutions.
