Lectra announced its partnership with Microsoft, which will help brands and retailers in the fashion industry focus on technological innovation and digital acceleration. The commercial and technological partnership between the two brands is the result of several years of collaboration.
This partnership was initiated by Lectra in 2015, when the company chose Azure to develop some of its solutions, particularly Kubix Link, Lectra’s collaborative platform for managing product information, specifically designed for the fashion industry. The agreement strengthens the existing bond between the two companies. It stipulates a collaborative approach to its customers in the fashion industry in France, Italy, and internationally.
A strategic choice in the digital age
A key player in Industry 4.0 in the fashion, automotive and furniture industries, Lectra designs smart industrial solutions that help brands, manufacturers and retailers develop, produce and market their products. Lectra has been using technologies including artificial intelligence, the Internet of Things (IoT), big data and cloud technology since 2015.
“Microsoft Azure provided us with the scalability, security and flexibility we needed to innovate and reduce time-to-market,” explains Maximilien Abadie, Chief Strategy Officer at Lectra. This partnership, which strengthens the existing bond between the two companies, also shows Lectra’s desire to take advantage of this momentum by supplying all the latest technologies that enable players in the fashion, automotive and furniture industries to go digital and thus transform their business model.
Lectra’s objective is to support its customers through the Industry 4.0 revolution. The digitization of processes and data and shared visibility across the entire ecosystem, are the first steps.
Why Microsoft
In addition to Azure’s technological strengths, Lectra decided to partner with Microsoft for several reasons:
Both brands are driven by innovation. Lectra invests 12% of its turnover in R&D each year. Microsoft encourages business innovation through partnerships with suppliers such as Lectra.
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A long-term strategic vision focused on the challenges faced by their mutual customers. Microsoft and Lectra are joining forces to bring even more powerful solutions to fashion industry players. Both companies use technological breakthroughs to reinvent business models or create new ones.
Since Lectra has customers in more than 100 countries, the company needs to choose a partner with a strong international presence.
Microsoft will help Lectra in marketing and sales support to accelerate the adoption of its Kubix Link solution.
Why Lectra
Microsoft’s choice was based on two key aspects:
Lectra’s expertise in the fashion industry, and the potential of the Kubix Link solution. This smart, intuitive, and scalable platform helps brands and retailers reinvent teamwork, connecting all internal and external stakeholders, from ideation to physical and digital points of sale. They can, therefore make the most of their product data and processes and create a unique omnichannel experience for consumers.
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“While digital transformation has sped up since the start of the pandemic, we are proud to partner with Lectra to support the acceleration of the digital transformation in the fashion industry. Combined with Microsoft Azure’s power, the Kubix Link platform offers new opportunities to fashion brands in terms of agility, collaboration, and visibility. It allows us to accelerate the emergence of Industry 4.0 through the winning combination of product lifecycle management (PLM), product information management (PIM) and digital asset management (DAM) solutions,” explains Agnès Van de Walle, Director of One Commercial Partner, Microsoft France.
