Snowflake, the Data Cloud company, announced it has been chosen by market-leading linking platform, Linktree, to support the company’s business intelligence and analytics activities.
Linktree enables creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem and monetise their passion, instantly guiding their audience to the destinations they care about. Holding 90 per cent of the market share, the platform is used by the likes of TikTok, Selena Gomez, Red Bull, Metallica, Facebook, the Los Angeles Clippers, Jessica Alba, Comedy Central, and HBO.
“Since Linktree launched in 2016, we’ve grown exponentially, with 15 million global users and 30 thousand sign ups per day,” said Rosyll Xavier, Head of Data at Linktree. “The volume of data being generated has increased alongside this growth and we saw the need to develop a comprehensive data management strategy.”
Linktree began by using Snowflake to support its business intelligence activities. They scoured usage data for trends to ensure that strategic decisions were being based on an accurate picture of what was occurring in the market.
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“We then built analytics to give our customers a better view and control over how their audience was engaging with their Linktree. Snowflake played a key role in helping us deliver near-real-time data so customers were always provided the most accurate picture possible.”
The next step was to use Snowflake as the supporting platform for a self-service BI offering for internal stakeholders. Rather than needing to rely on an analytics team, internal stakeholders would create queries and get their reports in an automated, self-served way.
Linktree can now leverage Snowflake’s Secure Data Sharing capabilities seamlessly and securely, which had previously not been possible. For Linktree’s users, the analytics platform is powered by Snowflake. Brands, creators, and entrepreneurs can easily query their own data and get insights into a range of factors to help inform their social media strategy, or simply understand their audience better.
