Pure Storage Ushers in the New Era of Unstructured Data Storage


Delivering the benefits of flash at better economics than disk, Pure makes the all-flash data centre a reality

Pure Storage, the IT pioneer that delivers the world’s most advanced data storage technology and services, announced FlashBlade//E, a scale-out unstructured data repository built to handle exponential data growth with industry-leading energy efficiency. At an acquisition cost competitive with disk and much lower operational costs, the introduction of FlashBlade//E means that customers no longer need to settle for the disk.

“With FlashBlade//E, we realise our founder’s original vision of the all-flash data centre. For workloads where flash was once price-prohibitive, we are thrilled to provide customers with the major benefits Pure delivers at a TCO lower than disk,” said Amy Fowler, VP & General Manager, FlashBlade, Pure Storage.


FlashBlade//E provides a better way to manage unstructured data growth efficiently, reliably, and sustainably with a best-in-class user experience and economics that enable customers to eliminate the last remnants of the disk in their data centre.

  • Economical at scale: FlashBlade//E is offered at under $0.20 per GB, including three years of service. The platform starts at 4PB and scales from there with reliable performance.
  • Industry-leading energy efficiency: FlashBlade//E consumes up to 5x less power than the disk-based systems it will replace. The larger the system, the greater the efficiency, helping organisations achieve their increasingly critical sustainability goals. 
  • Simplicity, reliability, and a non-disruptive future: FlashBlade//E is built to flex and grow on demand with 10-20x more reliability than hard disk-based systems and evolving without disruption or forklift upgrades. With cloud-like simplicity, flexibility and predictable performance, FlashBlade//E remains simple to manage at any scale. 

FlashBlade//E will generally be available by the end of April 2023. In addition to traditional purchases, customers will have the option to deploy FlashBlade//E through a new service tier of Pure’s Evergreen//One Storage-as-a-Service (STaaS) subscription, providing pay-as-you-go economics and a cloud experience with the control of on-premises deployment. 

Industry Significance:

For global organisations, unstructured data capacity is expected to grow by 10x before 2030. For large-capacity, price-sensitive workloads that use current disk-based storage solutions, this growth is unsustainable. 

Disk-based systems are a burden on many enterprises’ IT teams and budgets as they are challenging to manage, require massive amounts of power, take up large amounts of space and their components fail too often, causing disruption and risking valuable data. Ultimately, this diminishes the ability to derive business value from data. While modern file and object storage solutions are capable of addressing many of these challenges, they haven’t been a viable option for large unstructured data repositories that are price-sensitive — until now. 

“While the benefits of flash for high-powered workloads have been largely acknowledged, disk’s price point has limited broader perception of its full potential use. Nevertheless, the need for a modern platform to accommodate the rise in unstructured data at scale is evident. FlashBlade//E’s promise of a more cost-effective, energy-efficient and easier-to-manage approach to everyday workloads makes a compelling case for leaving disk behind,” commented Scott Sinclair, Practice Director, Enterprise Strategy Group.