Treasure Data, the enterprise customer data platform (CDP), announced support for AWS for Automotive, an Amazon Web Services(AWS) initiative to accelerate the automotive industry’s digital transformation through a comprehensive set of purpose-built cloud capabilities, unmatched experiences, and the broadest partner and developer community.
Buying a car is no longer just about the car; it’s about the entire experience. As a result, it is critical to executing a great experience during the sale and after. That experience is very much digital, but it’s also often in-person. It involves many players that must work together, including original equipment manufacturers (OEMs), dealers and partners. Automakers who want to stay ahead of the competition prioritise data initiatives — stitching data together, connecting all the dots, and keeping their consumers’ personal information secure.
Also Read: What’s Driving The Automotive Industry?
“The pandemic dramatically accelerated the auto industry’s embrace of digital transformation,” says Charlie Martin, Head of Strategic Partnerships at Treasure Data. “Together with AWS, we deliver outsized digital marketing business outcomes to our clients through transformational use cases we uniquely and quickly enable. This is only possible because of Treasure Data’s leading enterprise CDP built on AWS, the world’s most comprehensive and broadly adopted cloud offering.”
Treasure Data is an enterprise CDP market leader in the automotive space with customers such as Subaru and Maruti Suzuki. Treasure Data’s CDP easily connects automakers’ digital ecosystems by drawing on all customer data, in any format, to create a personalised journey for each consumer. Automakers can segment, personalise, trigger desired actions, and ensure governance and security for all their customer data throughout the buying lifecycle.
AWS for Automotive is an initiative featuring services and solutions from AWS and AWS Partners, explicitly built for automotive customers. The initiative makes it easier for automotive customers to select the right tools and partners for their highest-priority workloads across the automotive ecosystem.
