IBM, in collaboration with its business partner in Saudi Arabia Brmaja Commercial Company (Brmaja), has announced that Virgin Megastore KSA is migrating its SAP ERP application workloads to IBM Cloud as part of its hybrid cloud strategy.
The migration from on-premises to a cloud environment is designed to help the retailer create operational efficiencies and provide a platform for new digital services to their clients.
Habits formed during the COVID-19 pandemic have raised consumers’ expectations for digital engagement, especially in service industries like retail. This is encouraging retailers to transform their operations to deliver an efficient, secured, and seamless experience across front and back-end business processes. Now retailers are modernising operations, including mission-critical workloads such as finance and inventory reporting, as well as customer-facing processes to enhance experiences while protecting their data.
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By migrating its ERP workloads to IBM Cloud, Virgin Megastore KSA will aim to boost productivity across business functions to help meet the evolving needs of its growing network of shoppers. With a secured and open hybrid cloud approach from IBM, the retailer aims to significantly reduce administration and reporting time, allowing their sales teams to stay focused on driving client experiences.
By embracing a secured and open hybrid cloud approach, Virgin Megastore KSA expects to innovate and adapt quickly to the digital era – finding new ways to reach shoppers, amid the existing challenges that mandate that some of its employees are still working remotely.
