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How AI is Improving Predictive Analytics
Artificial Intelligence (AI), machine learning, and predictive analytics are paving the way for intensive customer-centric data that can increase sales, generate leads, and enhance...
5 Data Management Best Practices Marketers Must Know
Data is of paramount importance to brands across the globe. Known for its excellent customer experience, the secret ingredient in Starbucks’ success rate is...
Data-driven Marketing is Critical for Brands
Data has become a vital part of marketing strategies world-wide. How can marketers leverage it?
Data provides marketers with an opportunity to overcome challenges by...
The Impact of Predictive Analytics on Customer Experience
Predictive analytics prepares a marketer for the future, by extracting inputs from existing databases to envisage future outcomes and using these inputs to enhance...
IoT in the Middle East: Embracing the Technology
Marketers in the Middle East are embracing IoT to drive more customers and engage the right audience.
Businesses with agile ecosystems that have well-equipped...
Is MENA Ready for 5G and Mobile Advertising?
Mobile advertising content is continually evolving, accelerating its consumption. Will 5G further add to the growing popularity of mobile marketing? Let’s find out.
5G...
How is Conversational AI Powering Marketing and Sales
Artificial Intelligence has brought revolutionary changes in the marketing and technology space. With integrated software in the form of chatbots and extensive marketing tools...
On Cloud Nine: The Middle East’s Growing Affinity for Cloud-based Infrastructures
Ambitious government plans are ensuring that the region becomes one of the fastest-growing cloud-based markets.
“We are betting on the cloud. We’re betting big on...
A Touch of Reality: AR, VR, and MR
Garth's dream of climbing Delicatessen’ the ultimate climb in Punta Du Corbi, was just a few holds away when he lost grip near the...
Machine Learning, Why is it a Good Investment?
We love it when Amazon recommends us other things we can purchase based on what we’ve already put in our carts. How does Amazon...
