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How Chatbots Can Enhance Customer Experience Using NLP
Chatbots have sparked a debate about their effectiveness and appeal to customers. A lot of it depends on how customers feel about talking to...
Get Your Data Machine Learning Ready
Machine Learning (ML) combined with artificial intelligence (AI) is enriched customer experience with the ability to process huge volumes of data.
Thanks to ML, companies...
Boosting Sales ROI With an Analytics-based Strategy
When one of the largest beverage brands was looking for an analytics solution that could help them monitor, manage, and increase sales globally.
Think...
How Location Analysis Helps Data-driven Marketers
SCORE, a small business mentoring organisation, found that 58% of consumers used voice search to find local business information in 2018.
Have you wondered...
IoT in the Middle East: Embracing the Technology
Marketers in the Middle East are embracing IoT to drive more customers and engage the right audience.
Businesses with agile ecosystems that have well-equipped...
Is MENA Ready for 5G and Mobile Advertising?
Mobile advertising content is continually evolving, accelerating its consumption. Will 5G further add to the growing popularity of mobile marketing? Let’s find out.
5G...
Machine Learning, Why is it a Good Investment?
We love it when Amazon recommends us other things we can purchase based on what we’ve already put in our carts. How does Amazon...
Is Artificial Intelligence Creating a New Mobile Marketing Wave in the Middle East?
With artificial intelligence (AI) becoming the backbone for mobile marketing, countries like The United Arab Emirates and Kingdom of Saudi Arabia are already at...
