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Mindshare Appoints Data Science Leader Sean Clayton As Executive Director, Solutions Officer
Mindshare the global media agency network that is part of WPP, announced the appointment of Sean Clayton as Executive Director, Solutions Officer. In this...
DMP, Data Lake and Data Warehouse – What is The Fuss All About?
Customer Data Platforms (CDP), Data Management Platforms (DMP), Data Lake and Data Warehouse are not interchangeable terms.
Lakes, warehouses and platforms - you often hear...
CDP or DMP, What Rules Customer Data Management?
Customer Data Platforms (CDP) and Data Management Platforms (DMP) sound quite similar and might even share a few common attributes. However, these platforms are...
Get Your Data Machine Learning Ready
Machine Learning (ML) combined with artificial intelligence (AI) is enriched customer experience with the ability to process huge volumes of data.
Thanks to ML, companies...
Marketing With Data Lakes and Data Warehouses
There are many ways for an organisation to store their Big Data, data lakes and data warehouses being popular choices. However, which one should...
Boosting Sales ROI With an Analytics-based Strategy
When one of the largest beverage brands was looking for an analytics solution that could help them monitor, manage, and increase sales globally.
Think...
Implementing Machine Learning for Data Analysis
“Machine intelligence is the last invention that humanity will ever need to make.” - Nick Bostrom
Data analysis can be challenging, given that it involves...
How AI is Improving Predictive Analytics
Artificial Intelligence (AI), machine learning, and predictive analytics are paving the way for intensive customer-centric data that can increase sales, generate leads, and enhance...
5 Data Management Best Practices Marketers Must Know
Data is of paramount importance to brands across the globe. Known for its excellent customer experience, the secret ingredient in Starbucks’ success rate is...
How to Use Data in Sales Enablement Strategies
Companies are known to invest heavily in their sales strategies. However, what sets successful companies apart is their sales enablement.
Sales enablement has garnered...
