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Big Mac to Big Data: McDonald’s Forays into ML for Better Customer Experience
Earlier this year, in March, iconic global brand McDonald’s surprised the technology sector when it acquired personalisation startup Dynamic Yield.
So why would a fast-food...
Real-time Analytics, What Marketers Should Know
Remembers when marketers launched a campaign and waited for weeks to know if it was working? Real-time analytics has changed all that.
Every second we...
Data-driven Marketing is Critical for Brands
Data has become a vital part of marketing strategies world-wide. How can marketers leverage it?
Data provides marketers with an opportunity to overcome challenges by...
The Impact of Predictive Analytics on Customer Experience
Predictive analytics prepares a marketer for the future, by extracting inputs from existing databases to envisage future outcomes and using these inputs to enhance...
Hybrid Cloud Offers Better Data Opportunities for Marketers
Hybrid cloud computing combines the abilities of public and, private cloud with traditional IT services to form effective business strategies. Improving the way they...
Understanding and Influencing Customer Behaviour Using Customer Data
Understanding customer behaviour is a critical yet complex task. But with the right set of approach and perspective, any brand can leverage customer behaviour...
One Year of GDPR: Privacy Laws, Data Breaches, and the Impact of Regulations
On 25 May 2018, the European Union passed the General Data Protection Regulation (GDPR). One year on, and privacy laws and data across the...
Dark Data, A Gold Mine?
Similar to dark matter in physics, dark data often comprises a universe of information assets for most organisations, and marketers need to tap that.
Today,...
Tata Electronics, PSMC To Build India’s First Semiconductor Fab
Under the terms of the agreement, PSMC will provide design and construction support to Tata Electronics.
AI: A Double-Edged Sword for the Middle East
AI is transforming the Middle East, with countries like the UAE and Saudi Arabia leading the charge. Experts discuss the potential of AI in cybersecurity and the importance of responsible development.
