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How Chatbots Can Enhance Customer Experience Using NLP
Chatbots have sparked a debate about their effectiveness and appeal to customers. A lot of it depends on how customers feel about talking to...
Get Your Data Machine Learning Ready
Machine Learning (ML) combined with artificial intelligence (AI) is enriched customer experience with the ability to process huge volumes of data.
Thanks to ML, companies...
How Has Machine Learning Impacted Marketing?
Machine learning is helping marketers to go beyond existing marketing strategies and make precise decisions based on data.
The collection, processing, and use of data...
Is AI Changing Content Marketing?
Artificial Intelligence (AI) in content marketing helps hit the sweet spot of relevant content served to the right audience at the right time. With...
Marketing With Data Lakes and Data Warehouses
There are many ways for an organisation to store their Big Data, data lakes and data warehouses being popular choices. However, which one should...
Implementing Machine Learning for Data Analysis
“Machine intelligence is the last invention that humanity will ever need to make.” - Nick Bostrom
Data analysis can be challenging, given that it involves...
How AI is Improving Predictive Analytics
Artificial Intelligence (AI), machine learning, and predictive analytics are paving the way for intensive customer-centric data that can increase sales, generate leads, and enhance...
5 Native Advertising Rules Every Marketer Should Know
Native advertising is being touted as a new and innovative format, but it just might be an old strategy, transformed by a new digital...
Content Marketing – The Middle Eastern Story
Content Marketing is all about personalising your message to your market. Have marketers in the Middle East mastered this skill?
Content is now at...
Machine Learning, Why is it a Good Investment?
We love it when Amazon recommends us other things we can purchase based on what we’ve already put in our carts. How does Amazon...
