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How AI is Improving Predictive Analytics
Artificial Intelligence (AI), machine learning, and predictive analytics are paving the way for intensive customer-centric data that can increase sales, generate leads, and enhance...
5 Native Advertising Rules Every Marketer Should Know
Native advertising is being touted as a new and innovative format, but it just might be an old strategy, transformed by a new digital...
Content Marketing – The Middle Eastern Story
Content Marketing is all about personalising your message to your market. Have marketers in the Middle East mastered this skill?
Content is now at...
Machine Learning, Why is it a Good Investment?
We love it when Amazon recommends us other things we can purchase based on what we’ve already put in our carts. How does Amazon...
Dark Data, A Gold Mine?
Similar to dark matter in physics, dark data often comprises a universe of information assets for most organisations, and marketers need to tap that.
Today,...
