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How AI is Improving Predictive Analytics
Artificial Intelligence (AI), machine learning, and predictive analytics are paving the way for intensive customer-centric data that can increase sales, generate leads, and enhance...
FaceApp, Social Media, and the Disregard for User Data Privacy
FaceApp is just helping people revel in some self-deprecating humour, using AI to alter their appearance to reflect their older self. Then why are...
Real-time Analytics, What Marketers Should Know
Remembers when marketers launched a campaign and waited for weeks to know if it was working? Real-time analytics has changed all that.
Every second we...
The Impact of Predictive Analytics on Customer Experience
Predictive analytics prepares a marketer for the future, by extracting inputs from existing databases to envisage future outcomes and using these inputs to enhance...
Understanding and Influencing Customer Behaviour Using Customer Data
Understanding customer behaviour is a critical yet complex task. But with the right set of approach and perspective, any brand can leverage customer behaviour...
Omnichannel Programmatic is The Way Ahead in 2019
When it comes to purpose-driven brands, nothing beats good advertising that not only engages but leaves a lasting impact.
One of the most recent...
Is MENA Ready for 5G and Mobile Advertising?
Mobile advertising content is continually evolving, accelerating its consumption. Will 5G further add to the growing popularity of mobile marketing? Let’s find out.
5G...
