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It is Time to Change Your Data Strategy
With customer data increasingly driving the personalisation strategies fueling the customer experience across marketing, sales, and customer support, your data strategy has never been
more...
CDP or DMP, What Rules Customer Data Management?
Customer Data Platforms (CDP) and Data Management Platforms (DMP) sound quite similar and might even share a few common attributes. However, these platforms are...
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It’s All Fake! Digital Advertising’s Biggest Concern
Ad fraud is costing marketers approximately USD 20 billion per year. From fake audience to fake traffic, and fake clicks, to fake installs; advertisers...
5 Ways to Harness the Power of Website Personalisation
At the end of the workday, you jump in your car and get hit with a notification from Apple Maps: “15 minutes to Home....
Mobile Marketing Strategies to Drive Sales and Revenue
An increasing number of mobile-first evangelists have underlined the fact that mobile is not just another gadget; it is the future of businesses! Mobile...
SMBs Are Using Geolocation-based Targeting in Their Marketing Campaigns
Location-based marketing involves both offline and online business tactics to help plan and implement activities based on the geographic location of the customers. Assessing...
Get Your Data Machine Learning Ready
Machine Learning (ML) combined with artificial intelligence (AI) is enriched customer experience with the ability to process huge volumes of data.
Thanks to ML, companies...
Can Blockchain Reduce Ad Fraud?
Despite continued efforts by the advertising community, ad fraud continues to plague advertisers and technology platforms.
A report released by cybersecurity company Cheq states...
How Has Machine Learning Impacted Marketing?
Machine learning is helping marketers to go beyond existing marketing strategies and make precise decisions based on data.
The collection, processing, and use of data...
