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Understanding and Influencing Customer Behaviour Using Customer Data
Understanding customer behaviour is a critical yet complex task. But with the right set of approach and perspective, any brand can leverage customer behaviour...
One Year of GDPR: Privacy Laws, Data Breaches, and the Impact of Regulations
On 25 May 2018, the European Union passed the General Data Protection Regulation (GDPR). One year on, and privacy laws and data across the...
Omnichannel Programmatic is The Way Ahead in 2019
When it comes to purpose-driven brands, nothing beats good advertising that not only engages but leaves a lasting impact.
One of the most recent...
How is Conversational AI Powering Marketing and Sales
Artificial Intelligence has brought revolutionary changes in the marketing and technology space. With integrated software in the form of chatbots and extensive marketing tools...
A Touch of Reality: AR, VR, and MR
Garth's dream of climbing Delicatessen’ the ultimate climb in Punta Du Corbi, was just a few holds away when he lost grip near the...
Machine Learning, Why is it a Good Investment?
We love it when Amazon recommends us other things we can purchase based on what we’ve already put in our carts. How does Amazon...
Is Artificial Intelligence Creating a New Mobile Marketing Wave in the Middle East?
With artificial intelligence (AI) becoming the backbone for mobile marketing, countries like The United Arab Emirates and Kingdom of Saudi Arabia are already at...
Dark Data, A Gold Mine?
Similar to dark matter in physics, dark data often comprises a universe of information assets for most organisations, and marketers need to tap that.
Today,...
