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Why IoT and AI Must Work Together?
Today, the world runs on data. Numerous editorials have been written on how data is the “new oil”. Entangled in the cobweb of different...
Marketing With Data Lakes and Data Warehouses
There are many ways for an organisation to store their Big Data, data lakes and data warehouses being popular choices. However, which one should...
How AI is Improving Predictive Analytics
Artificial Intelligence (AI), machine learning, and predictive analytics are paving the way for intensive customer-centric data that can increase sales, generate leads, and enhance...
5 Data Management Best Practices Marketers Must Know
Data is of paramount importance to brands across the globe. Known for its excellent customer experience, the secret ingredient in Starbucks’ success rate is...
Data-driven Marketing is Critical for Brands
Data has become a vital part of marketing strategies world-wide. How can marketers leverage it?
Data provides marketers with an opportunity to overcome challenges by...
The Impact of Predictive Analytics on Customer Experience
Predictive analytics prepares a marketer for the future, by extracting inputs from existing databases to envisage future outcomes and using these inputs to enhance...
On Cloud Nine: The Middle East’s Growing Affinity for Cloud-based Infrastructures
Ambitious government plans are ensuring that the region becomes one of the fastest-growing cloud-based markets.
“We are betting on the cloud. We’re betting big on...
Is Artificial Intelligence Creating a New Mobile Marketing Wave in the Middle East?
With artificial intelligence (AI) becoming the backbone for mobile marketing, countries like The United Arab Emirates and Kingdom of Saudi Arabia are already at...
Meta in Talks to Invest in Scale AI
Scale was last valued at about $14 billion in 2024, in a funding round that included backing from Meta and Microsoft.
Airbus to Develop Gaia-X Data Space for Data Sharing
Gaia-X's goal is to create a standardised and interoperable digital ecosystem, included within which is a "levels" ranking of compliance with Gaia-X's guidelines.
