VELOCITY - DATA AND ANALYTICS SUMMIT

Data

Data Enrichment, Transform Your Unstructured Data into an Asset

Effective data management to convert data into a valuable asset should be the prime goal of CIOs in every company. A CIO’s role is evolving...
IT Leaders Believe that Migrating to the Public Cloud is Essential for Business Survival

Why IT Leaders Believe that Migrating to the Public Cloud is...

The challenges posed by the COVID-19 forced decision-makers to speed up their cloud journey. For many IT leaders, large-scale public cloud migration is critical...
Key Insights from ‘LinkedIn’s 2020 B2B Technology Buying Survey

Key Insights from ‘LinkedIn’s 2020 B2B Technology Buying Survey’

As the brands have continued to progress through time in the 2020s, now they must accumulate new approaches and strategies to win the digitally...
An Open Narrative on B2B Data Privacy (1)

An Open Narrative on B2B Data Privacy

Brands look for alternate, cookie-less solutions to use their B2B consumer data that would mitigate their critical business decisions. Technical insight into how B2B consumer...
Real-time Data Analytics Predictions for Businesses

Real-time Data Analytics Predictions for Businesses

Advanced data management and analytics will enable new automated and AI solutions for real-time business performances. For their business growth and survival, brands are beginning...
Agile Marketing: Post-Pandemic Recovery Tips for Businesses

Agile Marketing: Post-Pandemic Recovery Tips for Businesses

Being quick, nimble and responsive to change are the key features of Agile marketing, which is crucial in the present situation  Agile marketing is taking...
The Need for Sustainable and Green B2B Branding in Today’s Environmentally Conscious World

The Need for Sustainable and Green B2B Branding in Today’s Environmentally...

Emphasising the business shift to green and sustainable practices can improve the company’s reputation. Brands these days are more conscious about their consumers’ awareness...
Strategising a Robust B2B Marketing Campaign for SaaS Companies

Strategising a Robust B2B Marketing Campaign for SaaS Companies

Knowing how to run a robust and agile marketing campaign is critical for any B2B SaaS company. Under the current business environment, the SaaS business...
Re-energize Customer Experience Strategy

Re-energise Customer Experience Strategy

For comprehensive customer experience management, the objective is a parallel adjustment to delivering voluntary customer experiences. The recent pandemic has sped up the new digital customer behaviours...
In a World without Third-Party Data a Customer Data Platform is inevitable

In a World without Third-Party Data a Customer Data Platform is...

Changes in privacy regulation, as well as updates from internet browsers, means that businesses are facing one of the biggest shifts in over 20...

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