DMP, Data Lake and Data Warehouse – What is The Fuss...
Customer Data Platforms (CDP), Data Management Platforms (DMP), Data Lake and Data Warehouse are not interchangeable terms.
Lakes, warehouses and platforms - you often hear...
Gaining Maximum ROI with ABM and B2B marketing
Most marketers use ABM to gain higher ROI and an increase in deals and deal size, today.
Account-based Marketing (ABM) is an imperative reach that...
Key Insights from ‘The Martechvibe State of MarTech Survey 2020’
Acquiring new customers is a major priority for most marketers. Customer acquisition and retention are critical and urgent focus areas for the marketing leaders
Any...
The Definitive Guide To Customer Data Platforms
Every marketing organisation wants to be data-driven—to make the right decisions about where they’re investing their time and money to deliver the best customer...
How Location Analysis Helps Data-driven Marketers
SCORE, a small business mentoring organisation, found that 58% of consumers used voice search to find local business information in 2018.
Have you wondered...
Impersonation Attacks are on the Rise
Research finds that 75 per cent of organisations in the UAE saw an increase in impersonation attacks in the past one year.
The third...
On Cloud Nine: The Middle East’s Growing Affinity for Cloud-based Infrastructures
Ambitious government plans are ensuring that the region becomes one of the fastest-growing cloud-based markets.
“We are betting on the cloud. We’re betting big on...
Digital Transformation – Ready to Take Your First Step?
Digital Transformation is happening, it doesn’t matter if you are ready or not
In this ever-changing world, the term “Digital Transformation” has remained relatively popular....
Dark Data, A Gold Mine?
Similar to dark matter in physics, dark data often comprises a universe of information assets for most organisations, and marketers need to tap that.
Today,...
Towards Better Data Governance
Barceló Hotel Group is a family-owned company founded in Mallorca, Spain in 1931
The company’s portfolio is formed by more than 250 hotels in 22...
