The Definitive Guide To Customer Data Platforms
Every marketing organisation wants to be data-driven—to make the right decisions about where they’re investing their time and money to deliver the best customer...
It is Time to Change Your Data Strategy
With customer data increasingly driving the personalisation strategies fueling the customer experience across marketing, sales, and customer support, your data strategy has never been
more...
Towards Better Data Governance
Barceló Hotel Group is a family-owned company founded in Mallorca, Spain in 1931
The company’s portfolio is formed by more than 250 hotels in 22...
