Google Launches Bard in Arabic


Bard is designed to enable people to use their creative potential.

Google announced the launch of Bard in Arabic, the largest expansion of the generative AI tool since it launched in English in March this year.

Bard is designed to enable people to use their creative potential by developing and brainstorming new ideas, learn more about the world by exploring topics from different perspectives, and boost productivity by simplifying and summarising dense content, said Google.

Powered by Google’s latest language model ‘PaLM2’ which has a multilingual understanding of information, Bard can understand questions in over 16 Arabic dialects, including Egyptian colloquial Arabic and Saudi colloquial Arabic, and in turn share responses in Modern Standard Arabic (MSA). Bard also understands input that includes Arabic and another language in tandem (code-switching) and a user interface that supports right-to-left script.

Google also announced a set of new features to increase Bard’s accessibility and helpfulness, including:

  • Hearing Bard’s responses out loud by clicking on the sound icon
  • Saving, organising and modifying earlier conversations with Bard
  • Sharing Bard’s responses with friends using shareable links
  • Exporting Python code to Replit, an online integrated development environment, in addition to Google Colab, that allows developers to write and execute Python code through the browser to help developers with coding
  • Bringing the capabilities of Google Lens, a Google’s product that recognises and analyses objects, texts and images from the real world, into Bard so people can upload and use images in prompts (available in English only)
  • Changing the tone and style of Bard’s responses; funny, simple, long, short, professional or casual (available in English only).

Commenting on the launch, Najeeb Jarrar, Regional Director of Marketing at Google MENA, said: “We’re excited to allow all Arabic speakers to experiment and collaborate with Bard, our generative AI experiment that helps people expand their creativity, learning, and productivity. Our engineering team and linguist experts worked together to enhance Bard’s capabilities in Arabic, and which includes Bard’s user interface that supports right-to-left script. Bard can also understand different dialects and levels of Arabic language proficiency to help more Arabic speakers around the world.”

“As part of our bold and responsible approach to AI, we’ve proactively engaged with experts, policymakers and regulators on this expansion. And as we bring Bard to more regions and languages over time, we’ll continue to use our AI Principles as a guide, incorporate user feedback, and take steps to protect people’s privacy and data,” Jack Krawczyk, Director of Product Management at Google, added.

Bard is now available in over 40 languages, including Chinese, German, Hindi and Spanish.