Google announced that it’s officially rolling out Privacy Sandbox on Android in beta to eligible mobile devices running Android 13.
“The Privacy Sandbox Beta provides new APIs that are designed with privacy at the core and don’t use identifiers that can track your activity across apps and websites,” the search and advertising giant said. “Apps that choose to participate in the Beta can use these APIs to show you relevant ads and measure their effectiveness.”
Devices selected for the Beta test will have a Privacy Sandbox section within Settings to allow users to control their participation and view and manage their top interests as determined by the Topics API to serve relevant ads.
The initial Topics taxonomy is set to include somewhere between a few hundred and a few thousand topics, according to Google, and will be human-curated to exclude sensitive topics.
The Beta test is expected to start with a “small percentage” of Android 13 devices and will gradually expand over time.
The Privacy Sandbox on Android is Google’s answer to Apple’s App Tracking Transparency (ATT). App developers must seek users’ explicit consent before tracking their online behaviour across apps and websites through unique identifiers. It was introduced by Apple in iOS 14.5.
The Beta test is expected to start with a “small percentage” of Android 13 devices and will gradually expand over time.
The Privacy Sandbox on Android is Google’s answer to Apple’s App Tracking Transparency (ATT), which requires app developers to seek users’ explicit consent before tracking their online behaviour across apps and websites through unique identifiers. Apple introduced it in iOS 14.5.
