Hayel Saeed Anam Group Partners With SAP


Hayel Saeed Anam and Company Yemen, one of the Middle East’s largest family-owned conglomerates, announced its partnership with global technology leader SAP. In its first significant project in Yemen since the outbreak of the conflict, SAP will enable HSA to harness the power of data flows to ensure insight-driven decision-making across its operating companies. 

Yemen has faced significant challenges in recent years, fuelled by a complex mix of natural disasters, famine and civil conflict, alongside the global pandemic. Disrupted supply chains, limited IT infrastructure, and a lack of digital literacy have slowed down digitalisation in the country. However, throughout the ongoing humanitarian crisis, Hayel Saeed Anam and Company’s leadership has remained committed to investing in the company’s resilience to overcome these operational challenges and continue providing for the millions of Yemenis who rely on the business for essential goods, including food and medicines. 

Hayel Saeed Anam and Company has developed a digital transformation roadmap to enhance its resilience to improve efficiencies and risk preparedness across the organisation. The long-term strategic partnership with SAP aims to accelerate growth across its 50+ operating companies in the FMCG, industrial, trading and services sectors. Implementing SAP business platforms will provide access to the information required for live data-driven decision making that is critical to maintaining business continuity in such a complex environment. It will be enabled through increased automation and improved business process execution in line with global business standards, alongside upskilling its workforce across its businesses. 

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As a part of this partnership, Hayel Saeed Anam and Company has joined forces with the SAP Young Professionals Program (YPP) to support Yemen’s workforce of the future. In collaboration with HSA, this pioneering initiative by the SAP Training and Development Institute will be run in Yemen for the first time and will provide unemployed or underemployed recent university graduates with three months of digital skills training to become certified SAP Associate Consultants. In line with HSA’s long-standing commitment to the communities it serves, YPP will serve to upskill young Yemeni talent, unlocking the nation’s digital potential.

To date, eight companies spanning a range of commercial and industrial sectors have switched to SAP applications as part of the initial pilot phase, with a full conversion planned for HSA’s remaining companies planned over the next two years.

The comprehensive programme implemented by HSA includes SAP S/4HANA real-time business suite for its larger enterprises; the SAP Business ByDesign, a cloud-based ERP solution for its smaller companies; and the SAP Direct Store Delivery solution for real-time insights on customers, orders, and deliveries. As the largest private employer in Yemen, the company also implemented the SAP SuccessFactors human experience management suite to optimise employee experiences. 

During the coronavirus pandemic, HSA has also deployed the SAP Environment, Health, and Safety Management solution to ensure the safety of its employees and customers across its operations. Together, implementing these SAP business platform solutions allows HSA to obtain a holistic view of all of its business activities, providing greater accuracy and better control over its businesses and enabling the organisation to achieve excellence across its business areas.