Sailthru, a CM Group brand and the personalised marketing automation technology provider for retailers and publishers, announced newly released features for its automation tool, Lifecycle Optimiser, to help marketers engage their customers with individualised messaging across channels. Marketers can easily build more relevant, personalised journeys with enhanced post-purchase automation and personalised send time. Additionally, marketers gain more visibility into multi-channel journey performance with new interactive visualisations.
This is Sailthru’s latest technology release to help marketers orchestrate customer touchpoints across channels, which will be particularly valuable to deliver real-time experiences that keep pace with the speed of the customer. The new automation capabilities increase insight and personalisation capabilities for retailers to build more effective customer journeys that deliver meaningful ROI, and for publishers as they look to build more meaningful relationships with their readers through commerce and content monetization.
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Sailthru customers receive the following benefits from the new features:
- Increased Personalisation: Trigger communication using personalised send time to message customers when they’re most likely to engage. Also, configure messaging so that customers only receive triggered communications on relevant days of the week.
- Enhanced Product-Related Trigger Capabilities: Create more relevant, personalised post-purchase journeys for customers using product-level details automatically captured via Google Product Sync, including custom fields, SKU, tags and title, so customers keep coming back for more. And coming soon, notify customers when products they are interested in have dropped in price or are back in stock.
- Richer Reporting: Easily view and drill down into multi channel journey reports that show performance over time through interactive visualisations.
‘Since partnering with Sailthru, we’ve seen significant gains across key performance indicators. Case in point, by implementing their Lifecycle Optimiser tool, which allows us to automate individualised messaging to customers based on predictive and on-site user behaviour, we’ve been able to increase email-driven conversions year-over-year — by nearly 56 per cent. Sailthru’s advanced technology and helpful staff make the process seamless’, Eliza Sniatkowski, Digital Marketing Manager at MZ Wallace.
‘Relevancy is so important in creating a great customer experience (CX) and triggered messaging not only delivers relevancy but also serves as a powerful revenue driver for retailers. Sailthru clients have an even more robust set of tools to deliver more relevant digital experiences that produce immediate wins and long-term results’, said Monica Deretich, Retail Advisor at Sailthru.
‘Sailthru’s Lifecycle Optimiser is a key solution for publishers who are increasing investments in first-party driven experiences and experimenting with new monetisation strategies. Publishers can use first-party data to activate personalised journeys that effectively drive traffic to monetise content, whether that’s subscription content, events or commerce’, said Allison Mezzafonte, Media Advisor at Sailthru.
