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6 Steps to Building the Marketing Team of the Future
With more channels, and touchpoints available for customers to interact with a brand, marketers’ task has never been more complicated. Vikram Krishna, Executive Vice...
How Chatbots Can Enhance Customer Experience Using NLP
Chatbots have sparked a debate about their effectiveness and appeal to customers. A lot of it depends on how customers feel about talking to...
SMBs Are Using Geolocation-based Targeting in Their Marketing Campaigns
Location-based marketing involves both offline and online business tactics to help plan and implement activities based on the geographic location of the customers. Assessing...
How Has Machine Learning Impacted Marketing?
Machine learning is helping marketers to go beyond existing marketing strategies and make precise decisions based on data.
The collection, processing, and use of data...
What Marketers Don’t Know About AI
With artificial intelligence (AI) deepening impact on the digital landscape, there is a general concern about marketer’s redundancy. To boost their marketing performance, companies are...
Why IoT and AI Must Work Together?
Today, the world runs on data. Numerous editorials have been written on how data is the “new oil”. Entangled in the cobweb of different...
Everything You Need to Know About Blockchain in Marketing
It takes a great deal for technology so nascent to become an indispensable tool for businesses. Within a decade, Blockchain has proven itself as...
Is AI Changing Content Marketing?
Artificial Intelligence (AI) in content marketing helps hit the sweet spot of relevant content served to the right audience at the right time. With...
Native Advertising is Ushering Better Engagement and Sales
The third season of Stranger Things has proven to be the most-watched Netflix show, claims the video streaming giant.
.@Stranger_Things 3 is breaking Netflix records!
40.7...
Personalised ABM in the Middle East – Opportunities and Challenges
Account-based Marketing (ABM) is increasingly becoming a popular business strategy in the Middle East. So what are the challenges and opportunities?
Marketing is everywhere! Reading...
