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AI and Digital Transformation in 2021
Enterprise leaders believe that AI implementation will drastically increase in the coming years, as it moves from good-to-have to a necessity.
CIOs believe that companies...
Quantum Summit 2021
Middle East Data and Analytics Summit
JUNE 2021 | DUBAI, UNITED ARAB EMIRATES
Usage of Data and analytics in the Middle East is growing exponentially, by...
World Economic Forum Launches Data for Common Purpose Initiative
World Economic Forum announced the first-of-its-kind global initiative on designing a governance framework to responsibly enhance the societal benefit from data. Governments, researchers and...
Can Blockchain Reduce Ad Fraud?
Despite continued efforts by the advertising community, ad fraud continues to plague advertisers and technology platforms.
A report released by cybersecurity company Cheq states...
5 Data Management Best Practices Marketers Must Know
Data is of paramount importance to brands across the globe. Known for its excellent customer experience, the secret ingredient in Starbucks’ success rate is...
FaceApp, Social Media, and the Disregard for User Data Privacy
FaceApp is just helping people revel in some self-deprecating humour, using AI to alter their appearance to reflect their older self. Then why are...
One Year of GDPR: Privacy Laws, Data Breaches, and the Impact of Regulations
On 25 May 2018, the European Union passed the General Data Protection Regulation (GDPR). One year on, and privacy laws and data across the...
Impersonation Attacks are on the Rise
Research finds that 75 per cent of organisations in the UAE saw an increase in impersonation attacks in the past one year.
The third...
IoT in the Middle East: Embracing the Technology
Marketers in the Middle East are embracing IoT to drive more customers and engage the right audience.
Businesses with agile ecosystems that have well-equipped...
Is Artificial Intelligence Creating a New Mobile Marketing Wave in the Middle East?
With artificial intelligence (AI) becoming the backbone for mobile marketing, countries like The United Arab Emirates and Kingdom of Saudi Arabia are already at...
