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The AI Trends for 2021
The proliferation of AI has meant that companies such as Google, Amazon, Oracle, and Microsoft are introducing new AI algorithms to mimic humans and...
Designing Marketing Automation Campaigns for Better ROI
More than 50% of companies are using marketing automation, and half of the B2B companies are planning to adopt it.
In this digital era, businesses...
Can Blockchain Reduce Ad Fraud?
Despite continued efforts by the advertising community, ad fraud continues to plague advertisers and technology platforms.
A report released by cybersecurity company Cheq states...
FaceApp, Social Media, and the Disregard for User Data Privacy
FaceApp is just helping people revel in some self-deprecating humour, using AI to alter their appearance to reflect their older self. Then why are...
Real-time Analytics, What Marketers Should Know
Remembers when marketers launched a campaign and waited for weeks to know if it was working? Real-time analytics has changed all that.
Every second we...
Is Artificial Intelligence Creating a New Mobile Marketing Wave in the Middle East?
With artificial intelligence (AI) becoming the backbone for mobile marketing, countries like The United Arab Emirates and Kingdom of Saudi Arabia are already at...
