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IBM Power Systems Enhances Hybrid Cloud Capabilities with Red Hat
IBM recently announced the availability of Red Hat software on IBM Power Systems and new IBM Power Systems hardware. These announcements further expand IBM...
The 5 Best Books About Artificial Intelligence
As algorithms transform society, jobs, and economies read these books that grapple with very pertinent questions. Written by experts, historians, and journalists, each of...
Alteryx and HCL Technologies Announce Global Strategic Alliance
Alteryx Software’s Analytic Process Automation (APA), and HCL Technologies (HCL), announced a global strategic alliance to help companies across the globe succeed in their...
Quantum Summit 2021
Middle East Data and Analytics Summit
JUNE 2021 | DUBAI, UNITED ARAB EMIRATES
Usage of Data and analytics in the Middle East is growing exponentially, by...
Why IT Leaders Believe that Migrating to the Public Cloud is Essential?
The challenges posed by the COVID-19 forced decision-makers to speed up their cloud journey. For many IT leaders, large-scale public cloud migration is critical...
The Need for Sustainable and Green B2B Branding in Today’s Environmentally Conscious World
Emphasising the business shift to green and sustainable practices can improve the company’s reputation. Brands these days are more conscious about their consumers’ awareness...
Can AI Lessen Brand Identity Gap?
Through forced closures, physical restrictions and mitigating measures, the pandemic has posed threats that have forced retailers to rethink their entire sales and marketing...
Everything You Need to Know About Blockchain in Marketing
It takes a great deal for technology so nascent to become an indispensable tool for businesses. Within a decade, Blockchain has proven itself as...
Is AI Changing Content Marketing?
Artificial Intelligence (AI) in content marketing helps hit the sweet spot of relevant content served to the right audience at the right time. With...
Personalised ABM in the Middle East – Opportunities and Challenges
Account-based Marketing (ABM) is increasingly becoming a popular business strategy in the Middle East. So what are the challenges and opportunities?
Marketing is everywhere! Reading...
