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Everything You Need to Know About Blockchain in Marketing
It takes a great deal for technology so nascent to become an indispensable tool for businesses. Within a decade, Blockchain has proven itself as...
Is AI Changing Content Marketing?
Artificial Intelligence (AI) in content marketing helps hit the sweet spot of relevant content served to the right audience at the right time. With...
Personalised ABM in the Middle East – Opportunities and Challenges
Account-based Marketing (ABM) is increasingly becoming a popular business strategy in the Middle East. So what are the challenges and opportunities?
Marketing is everywhere! Reading...
Is MENA Ready for 5G and Mobile Advertising?
Mobile advertising content is continually evolving, accelerating its consumption. Will 5G further add to the growing popularity of mobile marketing? Let’s find out.
5G...
How is Conversational AI Powering Marketing and Sales
Artificial Intelligence has brought revolutionary changes in the marketing and technology space. With integrated software in the form of chatbots and extensive marketing tools...
Digital Transformation – Ready to Take Your First Step?
Digital Transformation is happening, it doesn’t matter if you are ready or not
In this ever-changing world, the term “Digital Transformation” has remained relatively popular....
Is Artificial Intelligence Creating a New Mobile Marketing Wave in the Middle East?
With artificial intelligence (AI) becoming the backbone for mobile marketing, countries like The United Arab Emirates and Kingdom of Saudi Arabia are already at...
