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Marketing With Data Lakes and Data Warehouses
There are many ways for an organisation to store their Big Data, data lakes and data warehouses being popular choices. However, which one should...
Boosting Sales ROI With an Analytics-based Strategy
When one of the largest beverage brands was looking for an analytics solution that could help them monitor, manage, and increase sales globally.
Think...
Hybrid Cloud Offers Better Data Opportunities for Marketers
Hybrid cloud computing combines the abilities of public and, private cloud with traditional IT services to form effective business strategies. Improving the way they...
One Year of GDPR: Privacy Laws, Data Breaches, and the Impact of Regulations
On 25 May 2018, the European Union passed the General Data Protection Regulation (GDPR). One year on, and privacy laws and data across the...
On Cloud Nine: The Middle East’s Growing Affinity for Cloud-based Infrastructures
Ambitious government plans are ensuring that the region becomes one of the fastest-growing cloud-based markets.
“We are betting on the cloud. We’re betting big on...
A Touch of Reality: AR, VR, and MR
Garth's dream of climbing Delicatessen’ the ultimate climb in Punta Du Corbi, was just a few holds away when he lost grip near the...
Dark Data, A Gold Mine?
Similar to dark matter in physics, dark data often comprises a universe of information assets for most organisations, and marketers need to tap that.
Today,...
