Empathy in AI
AI has changed the face of customer service by raising efficiency and customer satisfaction while lowering the overall associated expenses. Even though organisations have...
AI Drives Business Performances Beyond the Proof of Concept Phase
Many organisations witness higher growth rates and investment plans with AI, while some struggle with its performance.
Artificial Intelligence has earned the tag of...
Key Digital Marketing Trends to Watch for in 2021
Here are some crucial digital marketing trends businesses need to consider to engage and retain consumers and generate more significant ROI
2020 saw a rapid...
Can AI Lessen Brand Identity Gap?
Through forced closures, physical restrictions and mitigating measures, the pandemic has posed threats that have forced retailers to rethink their entire sales and marketing...
Designing Marketing Automation Campaigns for Better ROI
More than 50% of companies are using marketing automation, and half of the B2B companies are planning to adopt it.
In this digital era, businesses...
How NLP Powers Conversational AI Through Intent Analysis
Intent Analysis is all about guesstimating the intention behind the information. The intention can be anything from wanting to buy, sell, complain, or the...
How Chatbots Can Enhance Customer Experience Using NLP
Chatbots have sparked a debate about their effectiveness and appeal to customers. A lot of it depends on how customers feel about talking to...
A Touch of Reality: AR, VR, and MR
Garth's dream of climbing Delicatessen’ the ultimate climb in Punta Du Corbi, was just a few holds away when he lost grip near the...
Machine Learning, Why is it a Good Investment?
We love it when Amazon recommends us other things we can purchase based on what we’ve already put in our carts. How does Amazon...
Is Artificial Intelligence Creating a New Mobile Marketing Wave in the...
With artificial intelligence (AI) becoming the backbone for mobile marketing, countries like The United Arab Emirates and Kingdom of Saudi Arabia are already at...