VELOCITY - DATA AND ANALYTICS SUMMIT

AI

Empathy in AI

Empathy in AI

AI has changed the face of customer service by raising efficiency and customer satisfaction while lowering the overall associated expenses. Even though organisations have...
AI Drives Business Performances Beyond the Proof of Concept Phase

AI Drives Business Performances Beyond the Proof of Concept Phase

Many organisations witness higher growth rates and investment plans with AI, while some struggle with its performance. Artificial Intelligence has earned the tag of...
Key Digital Marketing Trends to Watch for in 2021

Key Digital Marketing Trends to Watch for in 2021

Here are some crucial digital marketing trends businesses need to consider to engage and retain consumers and generate more significant ROI 2020 saw a rapid...
Can AI Lessen Brand Identity Gap?

Can AI Lessen Brand Identity Gap?

Through forced closures, physical restrictions and mitigating measures, the pandemic has posed threats that have forced retailers to rethink their entire sales and marketing...
Designing Marketing Automation Campaigns for Better ROI

Designing Marketing Automation Campaigns for Better ROI

More than 50% of companies are using marketing automation, and half of the B2B companies are planning to adopt it.   In this digital era, businesses...
How-NLP-Powers-Conversational-AI-Through-Intent-Analysis

How NLP Powers Conversational AI Through Intent Analysis

Intent Analysis is all about guesstimating the intention behind the information. The intention can be anything from wanting to buy, sell, complain, or the...
How-Chatbots-Can-Enhance-Customer-Experience-Using-NLP

How Chatbots Can Enhance Customer Experience Using NLP

Chatbots have sparked a debate about their effectiveness and appeal to customers. A lot of it depends on how customers feel about talking to...
A Touch of Reality: AR, VR, and MR

A Touch of Reality: AR, VR, and MR

Garth's dream of climbing Delicatessen’ the ultimate climb in Punta Du Corbi, was just a few holds away when he lost grip near the...
Machine Learning, Why is it a Good Investment?

Machine Learning, Why is it a Good Investment?

We love it when Amazon recommends us other things we can purchase based on what we’ve already put in our carts. How does Amazon...
Is Artificial Intelligence Creating a New Mobile Marketing Wave in the Middle East?

Is Artificial Intelligence Creating a New Mobile Marketing Wave in the...

With artificial intelligence (AI) becoming the backbone for mobile marketing, countries like The United Arab Emirates and Kingdom of Saudi Arabia are already at...

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